Directional design for HandiHikes
For the past few months our studio has had a whiff of fresh air and mountain scenery about it, as we have been working on the launch of an exciting new concept in compact walking guides.
HandiHikes is a new series of contemporary walking guides which were the brainchild of outdoor enthusiasts Andy Lowe and Ka te Foley. The pair identified a gap in the market for a top quality, waterproof and compact walking guide which would appeal to first-time and occasional walkers. They wanted to produce a pocket-sized product, without sacrificing the quality of the map and the guided routes.
Kate and Andy asked us to design the brand identity and help to develop the overall look of the products. So, whilst they pounded the hills of the Lake District all summer long finalizing the routes, we have been working hard to create a crisp, clean and stylish look and feel for the guides and ironing out all the design challenges that will ensure the maps perform brilliantly and look great.
HandiHikes Lake District series will be available from early next year with plans to include other UK walking hotspots in the near future. You can find out more at www.handihikes.co.uk
Photography by Kerry Harrison