Extending our portfolio
We're delighted that hair extensions specialist Great Lengths has appointed The Consult to review and refresh its brand.
Great Lengths are world leaders in hair extensions in salons across the UK and Ireland. Although well-known by hairdressers, the brand is a well-kept secret as far as consumers are concerned. So the company has briefed The Consult to develop its image to better reflect the high quality product and ethical sourcing policies it represents.
Following a competitive pitch against a number of national agencies we'll be working with Great Lengths on an ongoing basis helping it to overhaul and roll out its entire range of marketing material, from point of sale and look books to advertising and brand guidelines, as well as aiming to expand its network of salon customers.
Philip Sharp, Great Lengths' MD says: “We were impressed by The Consult's intelligent approach to our brief. We had some quite specific requirements from the outset and having researched the challenge, they came back to us with ideas which answered our needs whilst challenging us to consider new options.”