The Consult

Peterborough
Regional College

With over 500 courses available, ranging from employer based learning to traditional degree courses, Peterborough Regional College came to us asking to be positioned as the natural choice for learners in the district.

We were given a lot of facts and figures showing how successful PRC students are, but we opted for a more emotive approach. Focusing on the pride felt on completing a course at the College, our concept was simple, PRC helped you to 'Achieve More'.

"We're delighted with the campaign. When people call you up mentioning the posters – you know it's working."
Stuart Potter,
PRC Marketing Team

Deliverables
Advertising campaign
Branding
Art direction
Photography