Displaying heavy statistical information in an interesting and accessible way.
Aimed at careers advisers with no previous knowledge of the fashion and textiles sector, the Labour Market Intelligence (LMI) document is a report full of facts & figures relating to the fashion and textiles industry.
Our brief was to help careers professionals understand this complex industry so they could advise their clients appropriately.
Without a photography or illustration budget, we needed to present the data in a number of graphical ways, emphasising key facts, setting the pace of the document and adding variety to the publication.
Results
The LMI document was a huge success, thanks to its memorable large scale format and unique micro die cut detailing, with a noticeable increase in the understanding of the sector.
