Illustrating the key findings of a textile production sustainability study.
Material Impact is a research document discussing sustainability issues in fashion production, rich in statistical content.
An engaging and visually-appealing approach was needed to help lighten what could be seen as a dry read.
We developed a continual line device to play on the global material flow, from the cotton field plantation, through to end-product marketing. This line took the form of various illustrations along the way to give pace and aid key section differentiation.
Result
The publication was really well received, with several comments on the tactile, hand-embroidered tag that cut through the cover.
Material Impact won at the prestigious Cream Design Awards in the ‘Annual Reports and Publications' catagory.
