Designing the brand for a new series of walking guides.
Seeing a gap in the market for contemporary walking guides, HandiHikes is a series of waterproof, pocket guides appealing to more urban based first-time, occasional and mid-level walkers.
We developed the visual personality of the brand around a 'Your are here' device. This rolled out included the identity & styling of the guides, as well as a playful and friendly tone of voice.
Following the initial product launch, we have gone on to design POS, a brand book for potential retailers and a new HandiHikes website.
Result
HandiHikes has now established itself as a walking brand of choice with retail outlets across the Lake District with orders continuing to exceed expectations.
The Independent newspaper praised the design of the guides as "like an app the old-fashioned way and without the worry of losing signal coverage."
