Transforming the look of an international beauty brand.
We were asked to help reposition Great Lengths, the world-leading premium hair extensions brand.
Their unique products are favoured by top stylists and celebrity customers alike and though well-known in these circles, the brand was a well-kept secret as far as in-salon consumers were concerned.We were tasked to develop the company's brand image to better reflect its high quality, premium products.
We implemented a bold, high-end new look and feel across touchpoints - from point of sale and look books, to advertising and stationery.
Following our repositioning work, Great Lengths saw an increase in sales of over 10%.
Philip Sharp, UK Managing Director added "We've also seen an increased confidence in our products in the market. The Consult has helped us to focus our minds and strengthen our position as the premium hair extension company."