Bone Cancer Research Trust
Inspiring people to 'Bake it for Bone Cancer.'
Design campaign graphics and launch materials for a niche charity's national awareness week.
With the awareness week launch looming we needed to act fast in creating a campaign look and feel to appeal to young and old alike. We needed to inspire people to get involved. We ensured all communications tied together with a back to basics baking aesthetic. We rolled this out onto everything from event packs, stickers, cake icing to Facebook.
The campaign raised over £30,000 with good responses to targeted mailouts and increases in the charity's Facebook and Twitter followers.
One charity trustee was moved to say "I feel proud and more than a little pleased to be part of BCRT at this ground breaking time. Well done, great job."