Designing a sense of adventure.
Karrimor equipment is selected by some of the world's most accomplished mountaineers and adventurers. And being a team of outdoor types we jumped at the chance when they asked us to explore their retail graphics.
Our remit was to develop a concept capable of expressing Karrimor's brand values over a range of touch points and expanding product lines. Our creative focused on harnessing a sense of British endeavour and technical ability.
Karrimor – Built to explore™