Turning heads with this international clothing brand.
Damart wanted to shake up the way their brand was perceived amongst the style magazines. Our brief was to design a series of new look books to help reposition the brand and launch the new collections.
Working with students from the London College of Fashion we completely redeveloped their look book concept, focusing on the detail of the products, bringing in rich tones, quirky objects and heavy styling of imagery.
Results
The new look books have made people question their perception of the brand, with editors of style magazines and blogs starting to see Damart in a new light.
