Campaign and visual identity to help recruit young vicars.
The visual identity for the campaign is based around the white section of a clerical 'dog' collar with the strapline 'There's more to ordained ministry than you might think'. The Consult art directed photography to provide our client with striking imagery of real-life priests on a range of career paths including work as army padres, nightclub DJs and other roles.
Result
Our campaign contributed to a marked increase in the number of under 30s applying to be ordained, with a 45% increase in 20–29 year olds accepted for future clergy training.
