Creating a mentoring programme specifically for the engineering sector.
Spotting a gap in the market, a civil engineering company approached us with the concept of a mentoring programme for the engineering sector.
Before they could begin trading they required a full brand identity, literature development and most importantly – a name.
Protégé was perfect. It reflected the programme's aim to support promising young engineers through to chartered status by passing on the real-world experience of more mature engineers.
The identity reflected the company's modern approach with the fluorescent yellow hinting towards the high visibility jackets worn by engineers on site visits.
