Achieve More Student recruitment campaign for Peterborough Regional College.
With over 500 courses available, ranging from employer-based learning to traditional degree courses, Peterborough Regional College came to us asking to be positioned as the natural choice for learners in the district.
We were given a lot of facts and figures showing how successful PRC students are, but we opted for a more emotive approach. Focusing on the pride felt on completing a course at the College, our concept was simple, PRC helps you to 'Achieve More'.
"We're delighted with the campaign. When people call you up mentioning the posters – you know it's working." Stuart Potter, PRC Marketing Team
